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What happens when you hit a limit

Hitting a plan limit stops you adding more of that thing, but does not affect what you already have.

Hitting a plan limit, such as your competitor or team member limit, stops you adding more of that thing until something changes.

What you can do about it

Remove something you no longer need to free up space within your current plan, or move to a plan with a higher limit. See Competitor limits by plan and Comparing plans for the specific numbers.

What it does not do

Hitting a limit does not remove or affect anything you already have. Your existing competitors, sources and team members keep working as normal; the limit only stops you adding more.

It also does not charge you automatically for a higher plan. Moving to a plan with a higher limit is something you actively choose and confirm, not something that happens on its own.

Last verified 28 July 2026

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Related articles

  • Comparing plans

    Scale removes the competitor and team limits on Free and Growth, and adds faster refresh and full integrations.

  • Competitor limits by plan

    The free plan analyses 1 competitor once. Growth tracks up to 15 on an ongoing basis, and Scale is unlimited.

  • Downgrade your plan

    Downgrade to a lower plan from Plan and billing, after checking your usage fits the new limits.

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