How keywords are chosen
Keywords are drawn from your profile and pages, competitors' search presence, real demand data, and Search Console.
Keyword selection draws on four inputs: your company profile and pages, your tracked competitors' visible search presence, real search demand data, and your connected Search Console if you have one.
Why the list is reviewed continuously
This is not a fixed list set once. It is reviewed continuously as those inputs move, because a fixed list slowly ends up measuring a market that has already moved on.
What it does not do
Keyword selection does not simply mirror whatever a competitor targets. Your own profile and real demand data weigh in too, so the list reflects a broader picture than copying a competitor's apparent focus.
Was this useful?
Related articles
- Keyword coverage and gaps
A gap is worth acting on when real demand exists, the intent matches what you sell, and the competitors holding it are beatable.
- Findability and Search Console: how they relate
Search Console is first-party truth on your own queries only; Findability adds the competitive frame around it.
- What Findability covers
Findability covers how easy a competitor is to find, spanning traditional search visibility and AI-driven discovery.
Still stuck?
Send this to the team and we will pick it up.