Modules

Weight the competitors and change types you care about most to shift what The Read surfaces.

Dismiss an item you consider not relevant, or snooze one you want to see again later.

The Read uses the Agent to judge which changes are worth surfacing, rather than showing everything.

The Read is a feed of items the Agent has surfaced from your competitor data as worth your attention.

Every item in The Read traces back to a detected change that cleared your workspace's significance threshold.

The briefing describes what happened this week; the Action Plan describes what to do about it.

Actions in the Action Plan are ordered by the Agent's judgement of what matters most right now.

Mark an action complete once your team has dealt with it, so it no longer shows as outstanding.

The reason you give when dismissing an action changes how much it affects future prioritisation.

The Action Plan turns surfaced competitor changes into a list of suggested actions for your team.

Opening an action shows the triggering change and the effect it is expected to have.

You can generate a one-off battle card for an untracked competitor, but it ages silently since nothing refreshes it.

Edit a battle card to adjust the generated summary before sharing it with your team.

Export a battle card to share it with people outside your workspace, such as a sales team.

Battle cards are generated from your competitor data and company profile, using AI to draft the summary.

Battle cards refresh automatically from tracked data, and your edits are preserved through that refresh.

A battle card is a structured summary of a competitor, built from the data already in your workspace.

How many counters you can generate each month depends on your plan.

Enter the claim you heard, pick the competitor it is about, and generate a response.

The Counter Generator turns a specific competitor claim into an evidenced response built from your tracked data.

Check your monthly generation limit first, since that is the most common reason a counter cannot be generated.

Pick a competitor and the dimensions you want to compare in Head-to-Head.

Each row shows a freshness date, a source and a confidence level, so check those alongside the value itself.

Share a Head-to-Head comparison with a workspace link, or export a snapshot for outside your workspace.

Head-to-Head compares you against one tracked competitor across the dimensions you choose.

Check your own side of the comparison first, since an incomplete profile or integration is the most common cause.

Use the time control on the positioning view to see how claimed positioning has shifted since tracking started.

Your position draws on your pages and your company profile together, while a competitor's draws on their pages alone.

Distance between two companies on the positioning view reflects a difference in claimed messaging, not a difference in quality.

Your position changes because your own pages changed, your profile changed, or the market moved around you.

Positioning Intelligence measures how competitors describe themselves publicly, not how good they actually are.

Check your company profile is current first, since a stale or incomplete profile is the most common cause.

Vyera groups repeated claims across reviews rather than reporting on any single review alone.

Loss reasons are extracted from reviews that mention switching away from or comparing against a competitor.

Sentiment by theme tells you more than an overall average, because an average can hide which specific thing is driving it.

Find the specific theme driving a competitor's review advantage before deciding how to respond to it.

Vyera reads review platforms matched to your industry, where a competitor has a listing on them.

Check whether the competitor has a listing there at all first, since no listing is more common than a fault.

Check the term's real search demand first, since low measured demand is the most common reason a keyword is not tracked.

AI readiness reflects how well-positioned a site is to be found through AI-driven search and discovery.

Search Console is first-party truth on your own queries only; Findability adds the competitive frame around it.

Findability includes an AI readiness view and a Traffic view, alongside your competitor data.

AEO is answer-box visibility in classic search; GEO is how you appear in AI-assistant composed answers.

Keywords are drawn from your profile and pages, competitors' search presence, real demand data, and Search Console.

Break the score down by component first, then compare against competitors to see if a weak spot is a real disadvantage.

A gap is worth acting on when real demand exists, the intent matches what you sell, and the competitors holding it are beatable.

Findability covers how easy a competitor is to find, spanning traditional search visibility and AI-driven discovery.

Your own traffic is measured; a competitor's is modelled as a range, and the two should never be compared as if equivalent.

Search Console contributes search visibility data; Google Analytics 4 contributes traffic and behaviour data.

Traffic data delay is inherited from Google, not introduced by Vyera, so a missing 'yesterday' is normal.

The Traffic view shows visibility and traffic trends for your competitors and, where connected, your own site.

Small differences between Vyera and Google's own numbers are normal and usually come down to methodology, not error.

Ad alerts fire on a competitor starting a new platform, going quiet, or a burst of new creatives, not on routine rotation.

Ad spend figures are estimates, and the direction of a trend is more reliable than any single number.

How long a creative has run is the real signal, since a long-running ad is one real spend has already validated.

Vyera reads public ad transparency libraries, and coverage differs by platform and region.

Check how recently you saw the ad first, since a publishing delay of a few days is the most common cause.

The briefing runs however long the week's material deserves, so a short one on a quiet week is normal, not broken.

The weekly voice briefing is included on Growth and Scale, but not on Free.

The weekly briefing follows your workspace timezone, so change that to shift when it arrives.

The weekly briefing summarises what changed across your competitors on a set day each week.

The weekly briefing generates once a week, based on your workspace timezone.

Check your plan includes the briefing first. Most other cases come down to too little data that week.

A brief for an untracked company is gathered on demand and is thinner than one for a tracked competitor.

Share a brief with a workspace link, or export a snapshot that shows the date it was generated.

Pick the company, add a line of meeting context, and generate a brief weighted towards what matters for that meeting.

A brief covers who a company is, recent changes, reputation, and where you stand, weighted by your meeting context.

Choose an asset type and competitive angle, add specifics, and generate a draft you can edit or export.

Set your voice, always and never terms, and off-limits claims so Studio generates on-brand assets.

How many assets you can generate each month depends on your plan.

You own what Vyera generates for you and can use it commercially, and you are responsible for what you publish.

Studio generates competitive marketing assets grounded in your tracked data and brand inputs, not a generic copy tool.

Accept a recommendation to send its actions to the Action Plan, or dismiss it with a reason.

Recommendations come from patterns across positioning, findability, reputation, competitor ads and your own traffic, scored by impact and evidence.

The strategy module produces prioritised, evidenced recommendations for where marketing effort moves the competitive picture most.

A recommendation only changes because its underlying evidence changed, never on a fixed timer.