Keyword coverage and gaps
A gap is worth acting on when real demand exists, the intent matches what you sell, and the competitors holding it are beatable.
Coverage shows, per keyword, how visible you are compared to your tracked competitors.
When a gap is actually worth acting on
A gap is worth acting on when three things are all true: real demand exists for the term, the intent behind it matches what you actually sell, and the competitors currently holding it are beatable on content quality rather than entrenched purely by brand recognition.
What it does not do
Closing a gap is real work that this view does not do for you. It tells you where the opportunity is, not how to write the page that wins it.
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Related articles
- How keywords are chosen
Keywords are drawn from your profile and pages, competitors' search presence, real demand data, and Search Console.
- Improving a low Findability score
Break the score down by component first, then compare against competitors to see if a weak spot is a real disadvantage.
- A keyword is not tracked
Check the term's real search demand first, since low measured demand is the most common reason a keyword is not tracked.
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