Reading a Head-to-Head comparison
Each row shows a freshness date, a source and a confidence level, so check those alongside the value itself.
Each row carries a freshness date, a source and a confidence level, alongside the value itself.
What each row tells you
The freshness date shows when that value was last confirmed, which can differ row to row and side to side. The source and confidence level tell you how the value was obtained and how much to trust it.
Values are also flagged as measured or estimated. A measured value comes directly from a tracked source; an estimated one is inferred where a direct measurement is not available.
What it does not do
Head-to-Head does not blend everything into a single overall score. Each row is read on its own, deliberately, because collapsing different dimensions into one number would hide which ones actually differ.
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Related articles
- What Head-to-Head shows
Head-to-Head compares you against one tracked competitor across the dimensions you choose.
- Why a comparison field is empty
Check your own side of the comparison first, since an incomplete profile or integration is the most common cause.
- Choosing what to compare
Pick a competitor and the dimensions you want to compare in Head-to-Head.
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