Search Console and GA4: what each contributes
Search Console contributes search visibility data; Google Analytics 4 contributes traffic and behaviour data.
Search Console and Google Analytics 4 contribute different, complementary parts of your own data to the Traffic view.
Search Console
Search Console contributes search visibility data, such as how your site appears in search results. See Connect Google Search Console.
Google Analytics 4
Google Analytics 4 contributes traffic and behaviour data, such as how visitors reach and use your site once they arrive. See Connect Google Analytics 4.
Using both together
Connecting both gives a fuller picture than either alone, since one covers visibility before a visit and the other covers what happens after. Neither is required to use the Traffic view, but your own data only appears once connected.
What it does not do
Connecting Search Console or Google Analytics 4 does not add anything to your competitor data. Both integrations only contribute your own data, shown alongside your competitors' for comparison.
Connecting one does not automatically connect the other either. Each is set up separately, and you can use just one if you do not need both.
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Related articles
- Connect Google Search Console
Connect Search Console to add your own search visibility data alongside your competitor data.
- Connect Google Analytics 4
Connect Google Analytics 4 to add your own traffic data alongside your competitor data.
- What the Traffic view shows
The Traffic view shows visibility and traffic trends for your competitors and, where connected, your own site.
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