A keyword is not tracked
Check the term's real search demand first, since low measured demand is the most common reason a keyword is not tracked.
A term you expected to see tracked is missing from Findability.
Most common cause: measured demand is too low to matter
Insider or internal jargon often has near-zero real search volume outside your own team. Check for the phrasing people actually search for, which can differ from the term you use internally, before assuming anything is broken.
Other causes, by how often they happen
Note
These are ordered by frequency. Work through them in order rather than jumping to the last one.
- The term does not match your company profile closely enough to be selected. See How keywords are chosen.
- The term is genuinely too new for demand data to have caught up with it yet.
- Demand for the term recently collapsed and it fell out of tracking, though its history is retained.
If none of this fixes it
Send the exact term and why you expected it tracked using the request option below.
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Related articles
- Keyword coverage and gaps
A gap is worth acting on when real demand exists, the intent matches what you sell, and the competitors holding it are beatable.
- How keywords are chosen
Keywords are drawn from your profile and pages, competitors' search presence, real demand data, and Search Console.
- What happens in your first 48 hours
Vyera starts collecting data as soon as you add a competitor, but a fuller picture can take up to 48 hours.
Still stuck?
Send this to the team and we will pick it up.