Improving a low Findability score
Break the score down by component first, then compare against competitors to see if a weak spot is a real disadvantage.
Break the score down into its components before deciding what to work on: coverage, content depth, AI readiness, and technical basics.
Judge each component against competitors, not in isolation
A weak component only tells you something once compared against your tracked competitors. A low score on a component where everyone in your market scores similarly is the market norm, not a disadvantage specific to you.
What it does not do
The score does not move quickly, even after real work. Weeks of stability after making genuine improvements is normal and expected, not a sign that the work did not count.
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A gap is worth acting on when real demand exists, the intent matches what you sell, and the competitors holding it are beatable.
- GEO and AEO explained
AEO is answer-box visibility in classic search; GEO is how you appear in AI-assistant composed answers.
- The Findability views explained
Findability includes an AI readiness view and a Traffic view, alongside your competitor data.
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