Help
ConceptGrowthScale

What the Counter Generator does

The Counter Generator turns a specific competitor claim into an evidenced response built from your tracked data.

The Counter Generator turns a specific claim about a competitor into an evidenced response, built from the data already in your workspace.

What it draws on

You give it a claim and the competitor it relates to. It checks the claim against that competitor's tracked data and against your own company profile, then drafts a response you can use.

Why your company profile matters here

A counter compares the competitor's claim against your own business, so it draws on your company profile in the same way a battle card does. See Why your company profile matters.

What it does not do

The Counter Generator does not invent facts where your tracked data does not cover the claim. If Vyera has not collected the relevant detail, the response reflects that gap rather than filling it with an invented figure.

It does not verify whether the competitor's claim itself is true or false. It only shows what your tracked data and profile support by comparison.

It also does not check whether a response is safe to use publicly. Review every counter yourself before using it with a customer, the same as any other competitive statement.

Last verified 30 July 2026

Was this useful?

Related articles

Still stuck?

Send this to the team and we will pick it up.