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Why an item appeared in The Read

Every item in The Read traces back to a detected change that cleared your workspace's significance threshold.

Every item in The Read traces back to a detected change that cleared your workspace's significance threshold. Opening an item shows the full trail back to the underlying source data.

Why the same kind of change can appear for one workspace and not another

The threshold is not fixed across every workspace. It reflects your industry, which competitors you track, your company profile, and how you have dismissed similar items in the past. See How The Read decides what surfaces for the mechanism behind this.

What it does not do

An item appearing in The Read is not a recommendation to act on it. It is a judgement that the change is worth your attention, not that it requires a response. See What the Action Plan is for where actual suggested responses live.

Its position in the list is also not a severity ranking on its own. Where an item sits reflects ordering, not how serious the underlying change is.

Last verified 30 July 2026

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