Ad alerts
Ad alerts fire on a competitor starting a new platform, going quiet, or a burst of new creatives, not on routine rotation.
Ad alerts fire on a meaningful shift, not on the ordinary churn of ad rotation.
What triggers one
An alert fires when a competitor starts advertising on a platform they had not used before, goes quiet after a period of sustained activity, or runs a burst of new creatives at once. Routine rotation of existing ads does not trigger an alert on its own.
Ad alerts inherit the same publishing delay as the rest of the Ads module, so an alert can lag the real-world event by a few days. They are delivered through your normal alert settings, and you can mute a specific competitor's ad alerts the same way as any other alert. See Muting a competitor or source.
What it does not do
Going quiet does not always mean a competitor is retreating. It can also mean a shift to a different platform or a pause between campaigns, so treat it as a prompt to look closer rather than a conclusion on its own. See Reading a competitor's creative history for what the rest of the history can tell you.
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Related articles
- Reading a competitor's creative history
How long a creative has run is the real signal, since a long-running ad is one real spend has already validated.
- Why an ad you have seen is not showing
Check how recently you saw the ad first, since a publishing delay of a few days is the most common cause.
- Alert types explained
Vyera can alert you to price changes, new content, and newly added competitors.
- Muting a competitor or source
Mute a competitor or source to stop alerts from it without removing it from tracking.
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