Comparing positioning over time
Use the time control on the positioning view to see how claimed positioning has shifted since tracking started.
Use the time control to see how claimed positioning has shifted since tracking started.
Open Positioning Intelligence
Select Positioning Intelligence from the workspace navigation.
Choose a time range
Use Time range to move between earlier and more recent views.
Compare the two points
Look at how competitors, and your own position, have moved between the two points you chose.
What happens next
History only goes back as far as tracking for the relevant competitors started. There is no positioning data from before a competitor was added.
If it does not work
- If a competitor has no earlier point to compare against, they were likely added after that date. See What happens in your first 48 hours.
- If the view looks unexpectedly different to what you remember, see What causes your position to change.
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Related articles
- Reading your positioning view
Distance between two companies on the positioning view reflects a difference in claimed messaging, not a difference in quality.
- What Positioning Intelligence measures
Positioning Intelligence measures how competitors describe themselves publicly, not how good they actually are.
- What causes your position to change
Your position changes because your own pages changed, your profile changed, or the market moved around you.
- What happens in your first 48 hours
Vyera starts collecting data as soon as you add a competitor, but a fuller picture can take up to 48 hours.
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