How recommendations are formed
Recommendations come from patterns across positioning, findability, reputation, competitor ads and your own traffic, scored by impact and evidence.
Recommendations are drawn from patterns across positioning gaps, findability demand, reputation movement, competitor ad behaviour, and how your own traffic has responded.
How they are ranked
Each candidate recommendation is scored on its likely impact combined with how confident the evidence behind it is. Opening a recommendation shows an evidence panel with the full trail behind that score.
What it does not do
A recommendation that conflicts with a strategy you have deliberately chosen is not necessarily a sign of a mistake. It is the outside view disagreeing with an inside decision, which is occasionally useful to see even when you still choose to stay the course.
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Related articles
- What the strategy module produces
The strategy module produces prioritised, evidenced recommendations for where marketing effort moves the competitive picture most.
- Acting on a recommendation
Accept a recommendation to send its actions to the Action Plan, or dismiss it with a reason.
- Why a recommendation changed
A recommendation only changes because its underlying evidence changed, never on a fixed timer.
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