Why your position looks wrong
Check your company profile is current first, since a stale or incomplete profile is the most common cause.
Your position on the view does not match how you see your own business.
Most common cause: a stale or incomplete company profile
Check your company profile is current. A profile that has not been updated since your messaging changed produces a reading based on the old version. See Positioning and your company profile.
Other causes, by how often they happen
Note
These are ordered by frequency. Work through them in order rather than jumping to the last one.
- Your site was recently rewritten and has not been re-read yet.
- The extraction happened to read an unusual page rather than your main positioning pages.
- The reading is fair and simply unwelcome. Check the specific claims the view links to before assuming an error.
If none of this fixes it
Send the specific claim or page you think is being read incorrectly using the request option below.
Was this useful?
Related articles
- What causes your position to change
Your position changes because your own pages changed, your profile changed, or the market moved around you.
- Positioning and your company profile
Your position draws on your pages and your company profile together, while a competitor's draws on their pages alone.
- Reading your positioning view
Distance between two companies on the positioning view reflects a difference in claimed messaging, not a difference in quality.
Still stuck?
Send this to the team and we will pick it up.